Scotch Porter
2021
Scotch Porter
HPG
Our design team was tasked with creating a report based on our analysis for Scotch Porter - a US-based male wellness and grooming brand that is predominantly dedicated to the African-American community.
Graphic Design
Indesign
Photoshop
Illustrator

Scotch Porter, a male wellness and grooming brand based in the US with a special focus on the African-American community, commissioned a comprehensive epidemiology report. This report aimed to map out the current macro digital landscape and provide scientifically-backed product recommendations. The goal was to empower Scotch Porter to develop trusted and generational products that would spearhead the future of Sexual Wellness within it's offering.

The design of the report was meticulously crafted to convey a medical and professional tone. It ensured that the medical analysis was presented in a clear and concise manner, allowing for easy understanding of the complex information. To enhance the visual impact, powerful imagery of black men was strategically incorporated, bringing representation and relevance to the content. Sensitive topics were delicately addressed, presenting compelling narratives that engage and inform the readers.

With a keen focus on professionalism and a purposeful approach to design, the report for Scotch Porter successfully merges the medical and scientific aspects with visually captivating elements. It effectively communicates important findings and recommendations while respecting the sensitivity of the topics discussed, ultimately supporting Scotch Porter's mission to contribute to the well-being of it's target audience.