CCW, a trade union dedicated to enhancing working conditions and striving for excellence in the industry, launched a compelling social media campaign. The union's vision encompasses advocating for all workers in their sector, ranging from creatives and account managers to art workers, designers, caterers, security staff, and cleaners, ensuring they receive the respect and conditions they deserve.

The campaign was meticulously designed to effectively convey facts and statistics in a clear and accessible manner. With a strong focus on the workers themselves, the designs were crafted to resonate with their experiences, aspirations, and rights. The campaign successfully encapsulates the core values of the union, delivering a powerful message while promoting unity and solidarity among its members.

While staying true to CCW's brand identity, the designs strike a balance between clarity and visual appeal. Despite being a relatively new union with an evolving brand identity, the campaign maintains consistency with their existing branding elements. By doing so, the campaign showcases CCW's commitment to its mission while establishing a visually engaging and distinctive presence on social media platforms.