Our goal was to create an effective website that communicated the benefits of a hormone-free fertility management solution. We focused on understanding the target audience's preferences and needs, and used a clean and modern design approach to present the complex concept of fertility tracking in a visually appealing way, whilst ensuring that the website was user-friendly and optimised for mobile devices.

The old website design was cluttered, difficult to read, and challenging for potential customers to understand the product's benefits. We identified the pain points and came up with a new design that simplified the website's layout to make it clear and visually appealing. By addressing the shortcomings of the old design, we were able to create a new website that improved the user experience and resulted in increased revenue and transaction volume for the client.

Throughout the design process, we worked closely with the client and internal team to effectively communicate the product's unique features and benefits. We used clear and concise messaging, easy-to-understand graphics, and high-quality images to highlight the product's sleek design and emphasise its ease of use.

‍