Whilst working for Hand in Glove Digital, a vibrant and award-winning agency and social media consultancy, we had the opportunity to design a captivating social media campaign for BBC Doctor Who. The focus was on creating a style that aligned with its branding guidelines, ensuring the content stayed true to the essence of the iconic brand.
To achieve consistency and scalability, we developed a template and style that could be seamlessly applied to various posts within the campaign. This approach allowed for efficient content creation and ensured a cohesive visual identity across different platforms.
In order to engage the target audience and capture their attention, we utilised animated video content that brought the Doctor Who universe to life. Additionally, we designed fun static content that conveyed the adventurous and imaginative spirit of the beloved TV show. The campaign successfully struck a balance between being engaging and fun while maintaining simplicity in its messaging and design, ultimately resonating with Doctor Who fans and generating buzz on social media.