In this educational social media campaign, I designed a series of Instagram stories that seamlessly integrated the platform's features, encouraging audience interaction. The campaign encompassed a diverse range of formats, providing engaging and informative content. Striking a balance between professionalism and fun, the stories captured the essence of the brand while creating an enjoyable and interactive experience for viewers.

To establish a cohesive visual identity for the series, I incorporated the brand's colour palette into the designs. This consistent use of colours helped to strengthen brand recognition and reinforce the campaign's message. Additionally, by incorporating moving images, the stories effectively captured the attention of the audience, adding a dynamic element to the content and encouraging users to engage further.

Throughout the creative process, the campaign was thoughtfully developed with the platform in mind. This ensured that the designs were optimised for Instagram and took advantage of its unique features and functionalities. By tailoring the campaign specifically for the platform, the content seamlessly blended with the user experience, maximising its impact and engagement potential.